- Working on Enlyta, Hall & Partners’ internal brand insights and intelligence platform.
About Me
Senior frontend engineer focused on building high-quality, consistent user interfaces and scalable UI foundations.
I work closely with design and product to turn complex requirements into clear, usable experiences, with strong attention to detail, accessibility, and long-term maintainability.
Comfortable across Vue, React, Angular, and modern frontend tooling.
Oh, and I have a thing for CSS.
Work Experience
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Senior Frontend Engineer (UI Lead)
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Furthermore London
- Developed interactive web experiences aligned with brand identity, significantly enhancing user engagement through immersive storytelling enabled by a custom CMS.
- Led the front-end team and collaborated closely with the design team to ensure smooth design-to-development transitions, effectively minimising discrepancies through proactive QA.
- Led the transition from AngularJS to Vue, improving performance, reducing load times, and establishing a scalable frontend architecture and design system.
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- Collaborated closely with the design team to ensure effective front-end transitions, resulting in improved alignment between design and implementation.
- Developed libraries for graphs and charts, enhancing data visualisation capabilities within the application.
- Successfully transitioned projects from AngularJS to React.js, for better performance and maintainability.
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- Improved front-end quality through user testing and conversion rate optimisation, leading to a significant increase in user satisfaction and engagement.
- Led the transition from .NET to WordPress, then Angular, and ultimately to a fully React-based architecture with server-side rendering for enhanced performance.
- Collaborated with the lead product designer to completely rebuild the user journey, resulting in a nearly 30% increase in flight bookings, more so among mobile users.
- Developed search widgets to enhance user experience and streamline access to flight options.
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- Contributed to the development of a financial comparison FinTech platform, enabling users to access market data across Asia, Europe, and South America.
- Managed the checkout project that automated credit applications by integrating banking partner APIs, including Citi and HSBC, enhancing user experience and efficiency.
- Employed AngularJS, WordPress, CSS (LESS), Groove & Groovy, and PHP to ensure seamless development and functionality across the platform.
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- Led a team of front-end engineers in the development of whitelabel gaming platforms, ensuring high-quality and consistent user experiences.
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- Contributed to a variety of projects, including the SingTel telecommunications portal, Musix music portal, and various internal Amdocs initiatives, delivering engaging user experiences.
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- Developed the front-end of a web-based hybrid app using AngularJS and CSS (LESS), delivering a responsive and user-friendly interface.
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- Contributed to the development of a GMAT tutor platform, which was later acquired by The Economist (gmat.economist.com), enhancing users' preparation experience.
- Utilised Vanilla JavaScript, jQuery, PHP, and CSS to ensure seamless and efficient development throughout the project.
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Front-end Developer
– Present
Freelance Remote/on-site
- Began as a web designer and evolved into a proficient front-end developer. Completed a diverse range of projects, including eCommerce sites, corporate platforms, and personal websites, delivering tailored solutions to clients.
- Contributed to the development of early versions of Kayak.com's results page, enhancing user experience and functionality.
Education
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Computer Programming Degree
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Pazhuheshgaran Technical school
Skills at a Glance
- CSS
- HTML
- Vanila JavaScript
- JavaScript Frameworks: VueJS, React & React Native, Angular & AngularJs
- WordPress & PHP
- SVG & Canvas
- Git
- Segment & Mixpanel
- A/B Testing
- Figma, Sketch App & UI Design
Also, into...
- Yoga
- Making music
- Plant-based diet
- Nature hiking
- Babysitting plants
- Mandala arts
- Xbox!