- Leading frontend and UI delivery across Enlyta, Escalent / Hall & Partners’ enterprise brand insights and intelligence platform, supporting multiple product teams and complex product workflows.
- Creating and maintaining design-system foundations, shared component libraries, and internal npm packages reused across multiple teams and products.
- Working across Vue.js, React, TypeScript, AngularJS migration, Canvas/SVG animation and Sass to improve scalable UI architecture and delivery consistency.
- Collaborating with product managers, designers, and engineering teams to align product direction, design detail, frontend standards, deployment quality, and release workflows.
- Supporting AI-assisted frontend delivery by reviewing generated implementation work and ensuring it meets accessibility, performance, maintainability, and design-system standards.
About Me
Senior Frontend Engineer focused on UI architecture, design systems and building thoughtful, scalable products.
I work mainly with Vue.js, React, Next.js, Angular and TypeScript, and I enjoy leading frontend direction across teams - shaping standards, reviewing approaches and helping engineers and designers make better product decisions.
I care about UX, accessibility, performance and the details that create interfaces people enjoy using. I also use AI-assisted development to prototype, explore solutions and reduce repetitive implementation work - leaving more focus for architecture and harder engineering decisions.
And... yes, I still have a thing for CSS!
Work Experience
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Senior Frontend Engineer (UI Lead)
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Furthermore London
- Led frontend delivery for interactive brand and product experiences, including agency work for Escalent / Hall & Partners.
- Built scalable UI foundations, reusable patterns, and design-system thinking into client platforms and immersive web experiences.
- Worked closely with Furthermore’s design team on a daily basis to improve design-to-development handover, frontend quality, and implementation accuracy.
- Led AngularJS migration work into Vue.js, improving performance, reducing load times, and establishing a more maintainable frontend architecture.
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- Worked closely with design teams to improve frontend implementation quality and reduce gaps between design intent and production UI.
- Developed reusable graph and chart interfaces, improving data visualisation capabilities across product areas.
- Supported AngularJS migration into React across product areas, improving maintainability and frontend delivery.
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- Worked across booking, search, product insight, and frontend architecture for a luxury travel product with high-value customer journeys.
- Helped move the frontend from .NET and WordPress through Angular toward a React-based architecture with server-side rendering.
- Collaborated with the lead product designer to rebuild the booking journey, contributing to a nearly 30% increase in flight bookings, especially on mobile.
- Developed reusable search widgets and supported product insight workflows through Segment and Mixpanel.
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- Built frontend features for a financial comparison platform serving markets across Asia, Europe, and South America.
- Managed checkout work that automated credit applications through banking partner API integrations, including Citi and HSBC.
- Worked across AngularJS, WordPress, PHP, and LESS to support product delivery across regional platforms.
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- Led a team of front-end engineers in the development of whitelabel gaming platforms, ensuring high-quality and consistent user experiences.
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- Contributed to a variety of projects, including the SingTel telecommunications portal, Musix music portal, and various internal Amdocs initiatives, delivering engaging user experiences.
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- Developed the front-end of a web-based hybrid app using AngularJS and CSS (LESS), delivering a responsive and user-friendly interface.
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- Contributed to the development of a GMAT tutor platform, which was later acquired by The Economist (gmat.economist.com), enhancing users' preparation experience.
- Utilised Vanilla JavaScript, jQuery, PHP, and CSS to ensure seamless and efficient development throughout the project.
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Front-end Developer
– Present
Freelance Remote/on-site
- Began as a web designer and evolved into a proficient front-end developer. Completed a diverse range of projects, including eCommerce sites, corporate platforms, and personal websites, delivering tailored solutions to clients.
- Contributed to the development of early versions of Kayak.com's results page, enhancing user experience and functionality.
Education
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Computer Programming Degree
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Pazhuheshgaran Technical school
Skills at a Glance
- CSS
- HTML
- Vanilla JavaScript
- JavaScript Frameworks: Vue.js, React, Next.js, React Native, Angular & AngularJS
- TypeScript
- UI architecture & design systems
- Shared component libraries & internal npm packages
- WordPress & PHP
- SVG & Canvas
- Git
- AWS deployment workflows & GitHub Actions
- Segment & Mixpanel
- AI-assisted product engineering
- Figma, Sketch App & UI Design
Also, into...
- Yoga
- Making music
- Plant-based diet
- Nature hiking
- Babysitting plants
- Mandala arts
- Xbox